By Ross Gordon


Welcome to the Gridology podcast! On this show, I'll be reading my weekly newsletter aloud so you can hear it if you're not in the mood to read.

More about Gridology

Gridology is a weekly newsletter that answers personal and professional questions using a 2x2 grid.

Woah, back up... what's a 2x2 grid? Generally found in corporate settings, a 2x2 grid or matrix is a chart that has two axes and is used to segment a concept into four quadrants.

Grids are really powerful tools. In my life, I often think through difficult personal challenges, business opportunities, and new ideas in the context of two components: an x-axis and a y-axis. By writing this newsletter, I'm looking to expand the number of people who employ this type of thinking (what I call gridology).

GRIDOLOGY (noun) — The study of analytical and logic-based approaches to life.

While there's clearly no shortage of self-help, analytical content out there, it’s my goal to bring this content to life in a fun and digestible way. If you're interested in joining this community of thinkers, please subscribe below!

**Special Shout out to Nathan Frazer for the amazing Gridology Podcast theme song**

About me, Ross Gordon

Currently, I’m a product manager at Sounder, a discovery-focused podcasting management platform for audio creators. Previously, I spent 4.5 years working at LinkedIn in all types of roles: recruiting, customer operations, sales, and insights. Most of my time was spent on the insights team where I leveraged the world's largest professional dataset to build scaled data and reporting tools for thousands of sales reps. Before LinkedIn, I received my undergraduate degree at Northwestern where I studied journalism, economics, and integrated marketing communications. In January, I’ll be pursuing a technology-focused MBA at NYU Stern.

Thinking in grids has been a way for me to organize my thoughts and drive action in my own life—helping me land five promotions in three years at LinkedIn, start this newsletter, and find more self-compassion in my daily life.